Let’s face it, running an online store requires a considerable amount of work when it comes to marketing. You have to engage with customers through social media, blog posts, up-sells throughout the sales process, coupons and all the other elements that come along with pushing people to your website. However in this AWeber review we talk about the one marketing tactic that seems to stand above the rest: email marketing.
Not only do you get a chance to connect with customers through their own personal inboxes, but services like AWeber make it easy with automated campaigns, beautiful templates and reports to understand how well you’re doing.
If you’re looking for an email marketing service for your ecommerce store, we recommend reading through this AWeber review as we discuss this established player that should be consider among other, competing services.
Editor’s note: This post was originally published on August 12, 2016 and has completely revamped and updated for accuracy and comprehensiveness.
AWeber Review: Overview
AWeber is easily one of the most popular tools for email marketing available.
It’s been around for years, offering over 100 email template options to choose from, along with excellent customer service, state of the art solutions for automation, and opportunities for segmentation too.
If you’re looking for something simple and straightforward that will allow you to design a fantastic strategy for lead nurturing and conversions, then AWeber can definitely help. This easy-to-use software is great for beginners and pros alike.
AWeber is compelling because it truly focuses on being the premier choice for email marketing on the current marketplace. Designed specifically for entrepreneurs and small businesses, AWeber transforms the marketing experience and continually delivers updates to ensure that it remains competitive in this cluttered marketplace.
Although AWeber originally joined the email marketing race in 1998, it hasn’t become out-of-date yet. The company is always working on giving users the next best things to boost deliverability and email performance.
Here’s what you need to know to decide if AWeber is right for you.
AWeber Review: Features
Campaign Management – The biggest question you should have when opting for an email marketing platform is, how easy is it to make a professional email and send it out? Thankfully, the campaign manager with AWeber is run with a drag and drop editor. This means you don’t need to know anything about coding.
In addition, you have the opportunity to develop automated campaigns that go out at certain periods of time. So, if you’d like to send out an automated email to every new ecommerce customer, it only takes a moment to setup.
Automated Follow Ups – One of my favorite features is all about sending out automated follow up emails based on customer activity. For example, if a customer comes to your website and buys a product, you may want to send them a thank you message. If after two months they don’t come back, AWeber has tools for sending out coupons for bringing people back to the store.
Solid Signup Forms – Integrating with most ecommerce platforms like Shopify and Bigcommerce is no problem, and the signup forms you place on your ecommerce store are quickly configured and beautifully branded. This assists with growing your list fast, and it also allows for A/B testing.
Subscriber Segmenting – Anyone who runs an online store knows the importance of customer segmentation. Sending out broad emails to everyone is going to return fewer conversions. So, AWeber has comprehensive tools for segmenting the people on your list. Maybe you have some people who you consider VIPs. Maybe you like shooting emails to people who haven’t been to your shop in awhile. Regardless, the features are there for making this segmentation happen.
Wonderful Ecommerce Integrations – From PayPal to Etsy, and Shopify to WooCommerce, AWeber has an onslaught of integrations with tools that are bound to come up on your ecommerce journey. For example, you may want to get an email signup form on your WordPress site powered by WooCommerce. Not only is there a plugin for this, but it only takes a moment to get it combined and placed on certain parts of your website.
Tracking – Click-throughs and opens are all included with email analytics. View which products people are most interested in, and in turn, segment your lists based on the reports that come in after sending out email newsletters.
AWeber Review: Email Campaign Creation
One of the most important features provided by any email marketing tool, is a simple strategy for broadcast creation. Fortunately, AWeber happens to provide one of the largest selection of templates for e newsletters and announcements on the market. In fact, there are hundreds available, including HTML templates that can be customized according to your needs.
If a wide selection of email templates (over 150) wasn’t enough to impress, then AWeber also provides more than 700 different sign-up forms to help you build your email list to begin with too. These forms are available to place on your social media platforms, blog page, website and more.
So, how good are the email templates exactly?
Well, obviously not all of them will suit your personal style.
There’s a good chance that you’ll find some templates on AWeber that seem pretty outdates. However, you can always customize the templates that you don’t like with the intuitive email editor tools provided. These features give you the option to upload images to your template, add a logo and more.
Email Template Fonts
One particularly compelling thing about AWeber email templates, is that you get a lot of control over your font options – more than you’d usually get from most email marketing solutions including GetResponse.
The opportunity to access web fonts in AWeber means that you can provide an experience that’s very different to the basic one-size-fits-all options provided by most email options. Most software solutions come with a handful of “safe fonts” to choose from, and that’s it. Which makes it difficult to stand out in a cluttered inbox.
Another great thing about being able to use customizable fonts, is the fact that you can achieve more consistency by using the same typefaces as the ones on your websites and blogs.
RSS to Email Templates
Another great feature about AWeber is that it comes with access to software that can transform the RSS feed on your website into newsletters that you can deliver to your audience according to a specific schedule. This is known as a “Blog broadcast” on AWeber, but you don’t have to focus on just using it for your blog.
This ability to make the most of RSS feeds is particularly beneficial for bloggers who want the subscribers on their mailing list to automatically get updates with newsletters containing the latest information that they share online. If you generally update your website with blogs and news quite frequently, and you want to share that information with your subscribers, AWeber can help you save a lot of time.
One important thing to note is that you won’t be able to use the same templates on AWeber for your RSS content as you would for your other emails. There are specific templates for RSS mails that you need to stick to. However, AWeber does provide you with quite a lot of choice here.
Autoresponder Email Creation
While any email template might be important to your overall communication strategy for customers, there are few things more appealing to today’s businesses than an autoresponder feature. Autoresponders in your email marketing tools allow you to automate the way that you reach out to your target market based on specific triggers.
For instance, when you set up an autoresponder series, you can make sure that your customers always get an email when they leave something in their cart or finish a transaction. AWeber actually claims to be the first company to have created the autoresponder in 1998 – which is a big point in their favor if its true.
Since AWeber tells people that they were the inventors of the original autoresponder, you’d probably assume that their automated emails would be phenomenal. However, it’s mostly just okay. You don’t get some of the more advanced features that you get in GetResponse or ActiveCampaign for instance – but you do get a relatively straightforward strategy for establishing emails based on triggers.
For instance, you can automatically send all of your subscribers an instant onboarding email from the moment they sign up to your list. If you want to boost your chances of success you can also follow up with an opportunity for them to follow you on social media sent via email, plus a promotional code to get them buying quickly.
Typical autoresponders are very easy to create and great for beginners in the email marketing space. However, triggering your autoresponder based on user purchases and actions isn’t as simple as it would be with a competitor like GetResponse or Mailchimp.
Sure, you can create goals or link automation rules to send emails in specific ways – but you’re not going to get the full strategy solution for building unique connections with your audience that you’d get from other competitors. For instance, there’s no CRM functionality to let you include crucial data about your customers in your email campaign like you’d get with GetResponse.