Which is better for email marketing
AWeber and Mailchimp are the leading giants in the world of email marketing.
AWeber vs Mailchimp, which is which?
Although you cannot go wrong with an email service provider, your needs will be better served.
That is why it is so important to clearly understand your goals before you begin. After all, you will use the service for a very long time. Therefore, you will have to dig deeper beyond the similarity of their features.
Read on to find out more.
The two most popular email marketing services, Mailchimp (read our Mailchimp review ) and Aweber (read our Aweber Review ), continue to lead the market both in terms of price and performance. However, you only need one, and choosing between the two is often a daunting task. Therefore, it is better to think wisely before you begin.
The basic service you are looking for is an easy option to unsubscribe/unsubscribe, great delivery, and good support. All email services like SendinBlue, GetResponse, including Aweber and Mailchimp, provide this.
Thus, we are going to dive deeper, looking at functions, prices, design templates and even affordable forms for you. When you finish reading, you can easily decide which service will work best for you.
AWeber vs Mailchimp: overview
Tom Kulzer was created by AWeber in 1998 with the goal of streamlining email marketing for small businesses. Today, 100,000 boasts small businesses and entrepreneurs around the world.
AWeber has everything you need to create a mailing list of 700 templates, free images, answering machines, and more.
Dan Curtius and Ben Chestnut, on the other hand, co-founded Mailchimp as far back as 2001. It began as a side project to provide e-marketing services for small businesses.
The company has become a leading marketing platform with about a million users 16. Mailchimp offers advanced analytics, templates, answering machines, and optimization functions.
At first glance, both seem pretty similar. So which one to choose?
To answer this question, I will lead you by e-mail and tell you what each platform offers at every stage.
You are ready? Let’s start!
Getting started with Aweber
When it comes to registration, AWeber has a large green button that you click on to start the free trial 30. Here you provide basic information such as your name, address, and credit card information.
AWeber then provides a welcome video that explains how to set up an account, create the first list, and set up email confirmation.
The user interface has a logical menu with four sections. The first section displays the main components of the system. This includes subscribers, posts, and lists.
The second section shows the types of help available, including webinars, online guides, and videos.
The third section contains statistics on subscribers, and the fourth – the last sent messages and statistics.
Getting started with Mailchimp
Mailchimp collects similar information for use in other settings. However, he does not require credit card information due to his free account. Despite the fact that this plan has some limitations on the number of functions available to you, it has an unlimited trial period.
Once you complete this step, you will be taken to a toolbar that displays your options. These options include learning additional tips in each section. With MailChimp, you have the opportunity to create and send a campaign, create a list, start creating your own audience, invite colleagues and check the domain for sending.
Its user interface is not overloaded and has more options for templates, campaigns, reports, lists and automation for easy navigation.
Here’s how to get started with Mailchimp.
Both AWeber and Mailchimp take into account ease of use. Each platform seeks to simplify the registration process and dashboard navigation as much as possible. For this reason, they tie in this round.
AWeber vs. Mailchimp: ease of import
The next thing you probably want to do is import your list of subscribers to the platform of your choice. It can be files and third-party services, such as CRM or your e-commerce tool.
AWeber allows you to import your list from various text formats, spreadsheets, or even copy the paste from another application. Then you will need to match the information with their list fields.
Similarly, Mailchimp allows you to import lists using Excel worksheets or CSV files. It also requires that you match the information provided with their list fields. The only difference is that Mailchimp focuses on usability, making it easier for users.
Mailchimp takes the lead in this round to make the process much easier than AWeber.
AWeber vs Mailchimp: registration forms
Create an AWeber registration form.
To quickly create your list of subscribers, you will need attractive registration forms. AWeber provides registration forms containing up to 25 information fields. You can create your own design or use a ready-made template. Then you can embed forms in your website, turn them into a landing page, or even conduct split tests on them.
On the other hand, registering with Mailchimp requires knowledge of HTML. This is due to the fact that it generates code for its registration forms, which need some knowledge of HTML in order to embed it on their website.
AWeber wins here because it takes into account less tech savvy users. It also allows you to separate the testing of several forms of registration in order to get excellent results.
AWeber vs Mailchimp: message type
AWeber offers five different message types in its top menu. They include:
AWeber saves your messages in draft form, after which you can send them in the form of a broadcast, follow the series or send tests.
These are automatic messages that allow you to customize content. This helps your subscribers to receive messages based on the triggers you created.
- Legacy sequel series
This sends follow-up messages to your subscribers using the set time intervals. They act as answering machines, which are an important part of email marketing automation.
These messages are one-time messages that you send to your subscribers. This can help you notify them of your webinar or special sale discount.
- Broadcast Blog
Blog feeds use an RSS feed to send blog posts to their subscribers via email.
Mailchimp, by contrast, calls its messages campaigns. It offers four main types of campaigns, including:
- Regular campaigns
This is the most used type of campaign. This allows you to design and customize your content. You can also send it immediately or schedule at a later date.
- Regular Text Campaigns
A plain text campaign is the easiest way to send an email. They have no formatting options.
- Campaign Automation
These campaigns allow you to automate email marketing using established triggers.
- A / B testing campaigns
This allows you to send more than one version of a similar campaign. You can check subject lines, text, and post time.
AWeber vs. Mailchimp: Email Templates
AWeber and Mailchimp provide many email templates designed to meet different needs. However, AWeber offers 700 templates compared to MailNhimp 100 templates.
They both allow you to customize templates and even encode your own. Email templates are responsive, so they can automatically resize to fit any device.
Although AWeber has more options for templates, Mailchimp wins in email design. You can create your own templates from scratch, and not be limited.
AWeber vs Mailchimp: editing mailing lists
Mailing lists are an important part of your marketing strategy. This is largely due to the fact that they help you develop existing customers and stay in the foreground. The email newsletter contains valuable content such as product reviews, product recommendations, announcements, tips, blog posts, and guides.
The main question when choosing email marketing software is how do you edit your email newsletters? Fortunately, both AWeber and Mailchimp use the drag and drop method. This makes it easy to add, move and edit elements, including text, logo and images.
One aspect that stands out for me in AWeber is its visual design, which allows you to simply enter your email newsletter and make changes right there. In contrast, in Mailchimp, you should use a backend to make these changes. Editing back and forth slows you down a bit.
AWeber does it here with a visual designer that makes editing your mailing lists quick.
AWeber vs. Mailchimp: Segmentation
Segmentation allows you to split the list of subscribers into subsets. This helps you connect with a group of people who are interested in selected topics without worrying about other subscribers who are not interested in them.
For example, imagine that you are selling swimwear for men and women. We recommend that you orient your emails so that women receive product updates about the latest bikinis and men receive the latest swimwear for men.
You can use subscriber activity in AWeber to do segments. These may be those who opened an email, clicked on links, or even visited a sales page. Secondly, you can also use the tools on the subscriber page. For example, you can select those who did not open your third subsequent message to make a segment.
Mailchimp has an extensive list of segmentation options based on your plan. You can use automation report data, email domain, and campaign activity to create segments.
Mailchimp wins this round thanks to more advanced segmentation options.
AWeber vs Mailchimp: answering machines
Autoresponders are a series of emails focused on a specific topic. You send them in a predetermined sequence at predetermined intervals. They help you automate your marketing campaigns.
You can use answering machines to conduct product training, offer discounts for your birthday, keep track of refusals, resell and cross-sell your products.
To set up autoresponders with AWeber, you create a list of email addresses, set up a follow-up greeting email, and then add more entries.
In MailChimp , you navigate through the campaigns section, click on the drop-down menu on the answering machine you need and select replicate for automation. Then the automation constructor allows you to create your own automation.
Mailchimp offers more functionality, as you can choose one of the predefined workflows or create your own depending on your goals.
AWeber vs Mailchimp: Email Delivery
Deliverability ensures that your emails go to subscriber mailboxes. This will help you determine if your emails are reaching your target audience.
Some of the factors affecting delivery include the use of a single consent, the use of spam themes, short URLs, the lack of special authentication, and the use of a free domain address.
AWeber adheres to ISP standards for sending and managing emails. It has strict restrictions on spamming and carefully monitors the accounts of its users.
AWeber carefully monitors user and subscriber accounts, and anyone who sends unwanted emails is blocked because AWeber does not allow spam.
Mailchimp uses abuse detection technology, known as the omnivorous creature, to detect unethical email practices.
Mailchimp is a member of a wider organization (AOTA, ESPC, EEC and MAAWG) that are involved in the delivery and maintenance of the email ecosystem. Mailchimp stays up to date with the latest technology and industry standards.
Mailchimp processes spam complaints by immediately moving them from the active list to the abuse complaints area. Mailchimp is registered with major Internet service providers who receive alerts when a campaign is flagged as inappropriate.
Both Mailchimp and AWeber have a good reputation for delivery speed, which they both promise that the result is 99%. Which in this case they both connect.
AWeber vs. Mailchimp: A / B Testing
Also known as split testing, A / B testing compares two versions to see which one works best. A / B testing allows you to do more with existing traffic.
Everything that affects the behavior of visitors can be checked by A / B, such as subtitles, paragraph text, reviews, headings, call-to-action text, call-to-action buttons, links, images, social evidence, media references, and awards and mailing list.
Mailchimp offers limited split testing in its free plan. If you choose a paid tariff plan, you can even check the version of three letters against each other. Mailchimp Pro offers more sophisticated tests. You can check up to eight variables of the newsletter against each other.
If you have a large list, Mailchimp sets up the test so that 50% of your subscribers receive a test combination. The winning combination can be sent to the remaining one in the list.
At Mailchimp, the winning campaign is based on open bid, total revenue, and click. The test takes at least four hours.
Until recently, AWeber allowed users to separate four different letters.
Mailchimp has a more sophisticated A / B testing plan that complements the tariff plan.
AWeber vs Mailchimp: affiliate links
Your business plan may include some residual income from affiliate links. This means that you will need to include these affiliate links in your emails.
AWeber has no restrictions on promoting affiliate links on its platform.
MailChimp, on the other hand, has strict rules for affiliate links. Although it does not prohibit you from using them, it has a long list of blacklisted domains. This includes many retailers, and you may risk being shut down trying to get around them.
For companies that have affiliate links as a key component of email marketing, AWeber is an email service provider.
AWeber vs. Mailchimp: Integration
Both the e-mail service provider to integrate with the major e-commerce platforms such as BigCommerce, WooCommerce, and Shopify. In addition, you can integrate both social platforms such as Facebook.
Mailchimp has a greater selection of integrations. Shopify and Squarespace provide Mailchimp as the default option, so some configuration is required to configure AWeber.
It also syncs with your Facebook account, which means that Facebook will automatically start showing ads to new subscribers. If you have an AWeber list, you will have to upload your list manually so that new subscribers can see your ads.
Mailchimp wants a lot when it comes to integration. You can even run your Facebook ad campaigns and Google remarketing directly from your Mailchimp account.
AWeber vs Mailchimp: reporting
Information about what worked and what doesn’t give you an edge in future campaigns.
Mailchimp offers reports that explain bounce rates, open rates, clickthrough rates, and other metrics. He presents this information through interactive graphs and provides a click map overlay to show which elements have attracted your subscribers the most.
Working With Us AWeber Dashboard provides a clear view of opening and clicks in graphical format. You can see where subscribers clicked to get a clear idea of what content aroused their interest. In addition, you can see those who have unsubscribed from your list to track the reasons.
Mailchimp has more advanced features than AWeber. It shows industry averages and an email click map that highlights the best line items for links.
AWeber vs Mailchimp: customer support
Problems will always arise no matter how hard you try to avoid them. It’s best to make sure that friction is not a serious problem. It will be more convenient for customers to work with you if they know that they can voice complaints and their problems will be resolved.
Both services offer online tutorials and guides to help you solve any problems you encounter. They also provide email support to help you find solutions. However, Mailchimp does its best to eliminate the need for customer service, and this leaves it at a disadvantage.
AWeber does more when it comes to customer support by providing a toll free number. They also offer real-time chat support for instant problem solving.
AWeber vs Mailchimp: prices
Sometimes the choice of an email service provider comes down to pricing. So what if you wonder how much they cost? Here is the bottom point.
In AWeber, the price you pay depends on the number of subscribers. It also includes a free trial of 30 for users to familiarize themselves with all their features. Its tariff plan starts at $ 19 every month for 500 subscribers and scales from this.
In contrast, Mailchimp offers three plans. The free plan caters for up to 2,000 subscribers and allows you to send 12,000 emails every month. The second plan is a growth plan that starts at $ 10 each month to serve an unlimited number of subscribers and emails. Finally, a professional plan starts at $ 199 per month and comes with unlimited email and subscription options.
Although AWeber does not offer a free plan, the 30 free trial is not restrictive. You can get a good idea of what it offers. Unfortunately, the free MailChimp plan is quite limited.
Regardless, it offers a pay-as-you-go option for users who send emails less frequently. Here you pay only for the number of emails you send. This sets him apart from AWeber and takes the lead.
Who should consider using AWeber
AWeber This is a great option for large enterprises and companies that have affiliate marketing in their game plan. Here are a few reasons to choose AWeber instead of Mailchimp:
- AWeber has more templates (over 700) than MailChimp.
- Answering machines are easier to set up.
- The real-time editor in the email newsletter makes editing easy.
- It has more free images.
- It provides more support options.
- He has no strict restrictions on affiliate marketing.
Who Should Consider Using Mailchimp
Mailchimp is a decent choice if you are starting out on email marketing. This is especially when you do not want to allocate a budget. Its design is more user friendly and it offers more integration. Below are the reasons why you should choose Mailchimp.
- It has a functional free plan to get started.
- Its answering machine options are more extensive.
- Enables send time optimization.
- You can easily use different languages for confirmation pages.
- It has a wide range of integration with third-party applications.
- It offers the best RSS feature for email.
Alternatives to AWeber and Mailchimp
Both MailChimp and AWeber have a lot to offer in terms of email marketing and answering machine features. However, these tools will not necessarily be suitable options for each company. If you have read our comparison of AWeber and MailChimp so far, and you still don’t think that any tool is right for you, there are a lot of Mailchimp Alternatives to consider too.
Here are just some of the leading email marketing software solutions on the market for people who don’t want to stick with MailChimp or AWeber.
Compared to AWeber and MailChimp, Sendinblue is a much younger and more recent addition to the world of email marketing. However, this does not make it less impressive. After all, sometimes what your email campaign needs is a fresh look.
Sendinblue provides you with everything you need to create a multi-channel marketing strategy with on-page advertising, email answering machines and even SMS. Moreover, you can automate parts of your campaign so that you have more time to focus on what matters.
Sendinblue is particularly unique due to its compliance orientation. This tool is suitable for GDPR and CAN-SPAM, so you can be sure that you will not have privacy problems. In addition, with a free trial of up to 300 emails per day, there is no reason not to try the tool.
If you have already experimented with the idea of using marketing software, then you are probably familiar with HubSpot. This is not just one of the best email marketing solutions; it’s also great for CRM management, website landing page design, and more.
The Hubspot email tool is easy to use, full of functionality, and comes with all the bells and whistles you might want from a one-stop marketing service.
When you create an email, you can choose one of many templates or customize the settings for your brand. In addition, there are many segmentation features to help you send more personalized content. HubSpot also gives you the benefit of superior A / B testing and reporting, so you can constantly optimize your outbound campaigns. There’s even a free plan!
- Great for CRM reporting and analytics.
- Access to outstanding customer support
- Free tier available
- No restrictions for settings
- Many beautiful templates and great automation options
- Not the most advanced tool on the market.
- Still relatively new
- Rigid CRM